What is a brand and why should I brand? The four brand drivers. How to identify key brand issues and build management’s buy-in. Conducting insightful customer and employee quantitative research. Conducting insightful customer and employee quantitative research. Leading a brand ideation session to generate a new shared brand vision. Preparing a focused brand architecture model. Translating a new brand strategy into powerful, emotional creative concepts. *Max Occupancy: 50 registrants, after that there will be a waitlist.*
Wednesday, March 23rd, 2016
Renegade Communications 10950 Gilroy Rd, Hunt Valley, MD 21031
Networking & Breakfast 8:00 to 8:30 AM
Presentation 8:30 to 9:30 AM
First Time Registration: Free Non-Member Registration: $35 Member Registration: Free